Lola and Sophie.... Playful, cute, cozy, chic, sexy, cool, understated, sophisticated, fab, fab, fab!

From the dynamic design duo, Gito & Gene, comes this new line of glam tees that dress up with a minimum effort and it will not break the bank either! Colorful collection of cozy knit tops and dresses was inspired by their fluffy companions, Lola and Sophie! Lola is a golden long haired chihuahua and Sophie is a grey/beige havanese. Interestingly enough, the line started as an offshoot of their main collection, gender bias. Originally slated to be a basic Tshirt line, Lola & Sophie quickly became a major player and now stands on its own with a broad offering of exciting and novel product.

First collection was shipped in the spring of 2009 and offered 4 basic silhouettes in 10 colors. Growing at an exponential rate, the line now offers a wide variety of fabrics, textures, colors and silhouettes. " Novelty on steroids" to quote Gene, one of the creators. " There's nothing basic about this line anymore!"

First introduced about a decade ago in New Jersey by a mutual friend / family, Gito and Gene became casual acquaintances, and after several months lost touch. Five years later, fate had brought them together yet again, now, however, half way around the world, at a nightclub in St Tropez!  They became fast friends and a year later decided to start a clothing line together that they named Gender Bias. Gito comes from a world of high end retail (www.gitostores.com) and Gene designed and manufactured for everyone up and down Fashion avenue. Together they create a product that is trendy fashionable and very wearable. " Fashion is about confidence", says Gito. "our philosophy is fit and feel - we always choose the most comfortable fabrics with soft hand, and then spend countless hours molding it to the woman’s body."

With several best sellers under their belt already, Lola & Sophie is poised to dig up a nice niche in the competitive contemporary market. " We know what she's looking for", says the dynamic duo.

Lola & Sophie is produced in New York City. "It is important to us to be able to keep an eye on our production", states Gene, "it may cost a little more, but at the end of the day the product is of superior quality and we can deliver it much faster than the importers. we can react to market  and retail trends faster too!"